There are plenty of websites, apps and tools out there that can make a real difference to helping you successfully generate clicks and more importantly sales and which can save you a lot of time and frustration. These can help with everything from choosing your keywords, to testing your most successful combinations to creating display ads. And we’re not just talking about Google here either – these tools can similarly help you whether you’re looking to create Facebook ads or ads for Bing.
But remember: good tools will not make up for a poor strategy to begin with! Make sure that you are approaching these tools with the best strategy in mind and that you use a little common sense in the mix as well.
- Local Keyword Generator
Local Keyword Generator is a tool that comes from 5minutesite.com and which allows you to generate local keywords… as the name kind of suggests. Enter your desired keyphrase along with a city name, zip code or radius and let the generator do its work! Local businesses have a big advantage when it comes to AdWords and similar platforms as they will be fighting for a far less crowded niche and can be very exact in their choice of keywords. This tool will help ensure you don’t squander that advantage!
Split Testing is the definition of ‘essential’ when it comes to success in the world of PPC – too bad then that it takes a lot of time. SplitTester allows you to extrapolate the likely long-term performance of two different ads from short-term data in order to help you choose the best long-term choice.
SEMRush allows you to spy on your competitors which might sound sneaky but everyone’s doing it! Just enter the address of your competitor’s site and you’ll get AdWords ad copy, key words, CPC and loads of other juicy details.
- KeyWord Spy
KeyWord Spy is a great tool again for checking out what the competition is up to. This way you can see who is spending what on PPC, what keywords they’re targeting and more. Did you know for instance that Amazon spend over a million dollars a day sometimes on their AdWords? Whether you want to try and beat your competition at their own game, or you’re looking to get inspiration for your own keywords, then Keyword Spy can be very helpful. They offer a premium account (which is well worth it) but you can get a lot out the free features as well so it’s worth checking out.
Note: KeyWordSpy.com is not accessible (access blocked) in some countries.
WordHippo is a synonym or antonym generator which is very useful for mixing up your keywords as well as your negative keywords. Could a Thesaurus do the same job? Sure, but it’s nice to have something convenient and build especially for PPC. And it’s free!
- Facebook’s Suggested Likes and Interests
We don’t want to miss mentioning this one. PPC isn’t just about Google, Facebook is also a big player in this field. Suggested Likes and Interests is again a tool that does what it says on the tin. Found on Facebook, you can use this to get suggestions for the most common likes and interests that can then allow you to show your ads to only the most targeted Facebook users.
- ROI Calculator
Wouldn’t it be nice if you knew whether or not your PPC campaign was going to pay off before you invested all of your hard-earned cash into it? With ROI calculator you can (in most cases) do exactly that. Enter the monthly clicks and estimated average cost per click along with some details and you’ll get a convenient estimated ROI for any given ad. Sure, it’s just a bit of basic math that you could probably do yourself, but it’s definitely handy having it conveniently built-in like this.
- JUMBO Keyword
JUMBO Keywords can help you to edit and clean up your keywords with a single click and also has an Ad-Maker for testing copy and placements to see what your ads are going to look like. You can also save your configurations in a useful .txt file which
- Google Web Designer
If you’re looking to create flashy HTML5 display ads, then you need Google Web Designer. Google Web Designer makes it easy to add animations and interactive elements to your banners which really grab attention and which can help to encourage interaction, engagement and clicks. This is also a great tool that can be used for a range of other applications and which is generally useful for learning the ropes of HTML5. As it’s completely free, it’s definitely worth downloading and trying out for yourself!
- AdWords Editor
Perhaps the most essential tool of all though is still Google’s own AdWord Editor / Ads Editor which makes it as easy as possible to create your ads and gives you all the tools you could possibly need right from the guys who brought you AdWords themselves. This might not be an exciting choice to end off the list, but there’s no denying that it’s certainly essential for almost any PPC campaigns.
Content Research Tools
A high conversion rate starts with great content. If you’re not sure what content gets the most traction, then these tools can help you find out.
BuzzSumo is one of the best tools for figuring out what kind of content to post. You can enter a keyword and get a display with links to the most linked and shared content related to your search term. You can then dig in to explore what makes the content shareable.
- Similar Web
Which sites are most like yours – and where is their traffic coming from? If you want to know the answers to both questions, Similar Web will tell you which of your keywords is generating the most traffic and give you ideas about where to post and share your content online to increase conversions.
One of the keys to a high conversion rate is a great landing page – but how do you know if your landing page is getting the job done? Land-book is a free collection of some of the web’s most successful and effective landing pages. It’s a great resource if you’re not sure where to start with your landing page.
- Really Good Emails
Do you want to improve the conversion rate of your emails? Really Good Emails does for marketing emails what Land-Book does for landing pages.
Browse their huge, free collection of effective marketing emails and use them for inspiration. This is an especially helpful resource if you’re new to writing emails and want to up your game.
Tools to Capture Leads
Here is a series of tools that will help you capture leads once you’ve ‘enticed’ a visitor to your website.
- HubSpot is a free lead-capturing tool. Its primary feature is an exit intent popup, which is proven to be one of the best-known ways to capture leads. It combines lead capturing with detailed metrics to help you understand the user experience on your website – which can, in turn, help you to increase conversions.
- Sumo is a suite of tools that you can use to create action-triggered popups that include a Welcome Mat popup, a scroll-triggered popup, and a Smart Bar to help you attract more email subscribers.
- HelloBar is a name of a bar (yes, but not the other one) it’s the one that sits at the top of your site on any given browser window, greeting people too as they enter your – you guessed it – site. And it can be used for any number of other things: capture leads (collecting emails), notifying customers of deals, and plenty else. Hello Bar, is a serious software plugin that can be used to create those top bars, as well as several other pop-ups to help you engage with your users.
Heat Mapping and Mouse Tracking Tools
A visitor’s behavior on your site can provide you with a lot of information about why your conversion rate isn’t as high as you want it to be. Here are some tools that can give you the data you need.
- Clicky will give you detailed information about how long visitors stay on your site and what they do while they’re there. It offers real-time data that includes heat mapping. It’s a good starter tool if you’re new to this kind of conversion optimization.
- Crazy Egg is a highly respected tool that offers a full suite of tools that include heat mapping and click isolation.
Reviewing your analytics is a must if you want to optimize your conversion rate. These tools will help you get down and dirty with the numbers.
- Google Analytics is a tool that’s free to anyone with a Google account and offers a ton of detailed metrics you can use to up your conversion rate.
- Kissmetrics is reputed to be the gold standard of premium analytics tools. It’s best suited for optimizing email conversion and includes built-in A/B testing and data sets.
Visitor Feedback Tools
There are few things more valuable than direct feedback from your site visitors and customers. Here are some of my favorites.
- User testing can be expensive, but Five Second Test offers an affordable option that allows testers to download an app-based version of your website and rate their experience. You can choose from a variety of testing methods, including basic UX, heat maps, and surveys.
- Intercom offers you the opportunity to chat in real time with your site visitors. You can also use it to track leads and share chats with the other members of your team.
You may need to test every aspect of your marketing to improve your conversion rate. Conversion optimization should be an ongoing effort because there’s always room for improvement.
- Optimizely is the best-known testing site. In addition to traditional A/B testing, they also offer multivariate testing options and detailed analytics.
- Effective Experiments is a tool that makes it easy to track your testing and content experiments. It’s useful to have a place to keep everything organized instead of trying to juggle multiple spreadsheets.
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